The 2pm Wall

You’re falling asleep sitting up. You can’t focus. You’ve got writer’s block. You’ve hit the 2pm wall and you’ve lost all energy that you once started the day with. I’ve hit it too and believe me when I say that I know that it’s rough. I’m here to try to help you get over (or through, whichever route you want to take) that wall.

First of all, did you know that a vast number of countries around the world have “nap time” after lunch? I experienced this for the first time when I went on a mission trip to Brazil and we had an hour for lunch and an hour or so of down time after that. It was amazing however, it made coming home to reality that much harder. What’s interesting about that is that your body’s natural sleep schedule will tell you to rest around 2pm. It’s brought on by melatonin, your body’s natural chemical that says it’s time to sleep. When we are dragging ourselves out of bed at 7:30am or earlier and pushing through the day until 5pm, our brains are begging for a break! But alas, we aren’t able to stop and take a nap so here’s some tips on how to give your brain a short break and wake up your body to get through your work day!

1.       Hydrate Yourself!

Believe it or not, when you’re tired, you’re probably dehydrated. 75% of people know they should drink water but they don’t. In other words, they’re dehydrated-chronically! I get it; I used to be one of the 75%. Shoot, some days I still am but I make a conscience effort to take care of my body. The daily amount that your body needs is half your body weight in ounces. So if you weigh 200 lbs, you need to drink 100 oz every day. So get a water bottle or a jug or whatever you need to get it done and make it happen, Captain!

2.       Nutrition

Prepare yourself for a nutrition nerd-out. I love this stuff. Your body uses carbohydrates as fuel. Simple enough, right? Wrong. There are multiple kinds of carbs though (but we’re going to talk about two of them); simple and complex. The difference is that simple carbs turn to sugar after you eat them. You want to keep these out of your diet. Then there are “good carbs” such as sweet potatoes, brown rice, butternut squash, oats, bananas, grapefruit, etc. Same with fats; there are good fats and bad fats. Good fats include avocado, pistachios, almonds, almond butter, hummus, etc. All this to say that if you eat a lunch full of simple carbs, it’s going to bogg you down in the afternoon because it’s kind of like being on a sugar high and after your body burns through it, you’re going to crash.

3.       Get Moving!

This point is quite simple: you can’t fall asleep if you’re not sitting still, so GET UP! Work standing at your desk if you can. Take a walk around the office. Go get a (healthy) snack and a drink of water. Do 10 jumping jacks. Just get out of your seat and move your body. Get your blood pumping and wake up your body.

Bonus Point! I personally find benefits in Essential Oils! You can do your own research on that.

The struggle is real. Good luck out there!


The holidays; it’s kind of a big deal no matter where you live. People travel across the country because our society has made “the holidays” this thing that is almost worshiped. We have to bend over backwards to the point of going into debt to make sure we spend enough money on everyone, make enough food (and it better be good food), the decorations must be “lit” (see what I did there?), you need the perfect outfit, and the chaos goes on. If you sit down and watch just one set of commercials right now, all this is shoved in your face. It’s overwhelming, is it not? How do we balance it all? Is there a happy medium? I believe there is a happy medium. Hang with me and we’ll bust this open and break it down.

Keep in mind that ultimately, this is all customizable given your family dynamic or situation. Also, fun fact: 70% of Americans struggle with finding a work-life balance. The following isn’t just for the holidays- it’s for all of the days.

Let’s start with the easier thing: unplugging. Turn off your computer, stop answering emails and turn on an auto-reply. Yes, I know there’s work to be done but work will be there after you visit with your family, I promise. Did you know that your family will never be in this exact season ever again? When you’re old and gray, are you going to sit in your wing-back chair and wish you had worked more? Probably not. Just turn off your work brain and turn on your fun brain.

Now that we took a small step in the right direction, let’s take a leap of faith- set boundaries. Yall, this one is hard. I’m in a season of doing it myself and I get it, it’s a process, but it is well worth the time and headaches. You will thank yourself later! Stop being a yes man, stop doing things out of obligation, stop allowing yourself to be manipulated, just stop. Take control of your own life and decide to do things because YOU decided to do it, not because someone else made the decision for you. I highly recommend the book “Boundaries” by Dr. Henry Cloud and Dr. John Townsend.

Ok, I’ll dial it back a little now. You’re doing great! This one seems simple, but if not done can wreck a lot of things. It’s communication. Simply communicating with your spouse about your holiday plans are going to make it smoother. Communicating with everyone about everything makes everything smoother, can we be honest? Maybe instead of trying to make everything for dinner by yourself this year, ask for help for once. Delegate someone else to bring the rolls instead of making them from scratch to save some time and let’s be real, save some sanity, too. Now don’t hear me wrong here. You don’t want to go around voluntelling people to do things. That’s not healthy communication and it’s contradictive to what we’re trying to do. We’re trying to make things better, right? You want to be kind and gentle in your communication. Think before you speak. Always tell the truth, but don’t be mean in doing so. Use that brain; remember the fun brain?

Bonus point! I personally recommend a budget. It’ll be a learning curve at first but it’ll change your life, your legacy, and your family tree from now, on.

Get on board with these points and your holiday season will be smooth sailing! Well…smoother. Good luck out there!

Tired? This May Be Why:

You’re tired aren’t you? You work late nights and early mornings because let’s be real- stuff must get done and you’re the one that makes that happen. You aren’t eating balanced meals; shoot, you’re hardly eating at all! When you do sleep, it’s not restful. Maybe you get frequent headaches, you often find yourself down with sickness, or maybe thoughts start to creep in that you aren’t enjoying your work anymore. Sure, you have those days where you throw your hands in the air and yell, “I quit!” You don’t really mean it, but lately, you’ve started to wonder if selling your business and getting the good-ole nine-to-five would solve these issues. Or maybe it’s your nine-to-five that’s causing these symptoms. No energy, worth, or purpose at your job. If you aren’t experiencing any of these things, it’s all too easy to reach this point.

Y’all, you’re burnt out. Two definitions of burnout:

·         "A state of physical, emotional, and mental exhaustion caused by long term involvement in emotionally demanding situations." – Ayala Pines and Elliot Aronson.

·         "A state of fatigue or frustration brought about by devotion to a cause, way of life, or relationship that failed to produce the expected reward." – Herbert J. Freudenberger.

Do you fit into either of those definitions? When I was waking up every day crying and begging my husband to not make me go to work, I think I was falling into both of those definitions and maybe a couple more! The dangerous thing about this is that burnout doesn’t discriminate. It doesn’t matter how much money you make, how nice you dress, or how “put together” your life seems, you can reach the point of mental or physical exhaustion and it can affect you in a very serious way.

To be clear, burnout is different than stress. In most cases, stress is short term; or at least we hope it to be. Burnout happens over a long period of time. It’s a slow fade that normally we don’t even see coming until you’re stuck in the mundane and you don’t know how to get out.

Burnout can look different for different people. Sometimes it looks like how I started this post: working yourself to death until you just can’t take it anymore. Other times it’s not having purpose. Maybe you get overlooked at work and you don’t feel like what you do really matters. If you don’t feel valued in your work, you’re going to drop into going through the motions of life and it’s going to become monotonous. Do this long enough and burnout is bound to come your way. This is when your burnout symptoms look like feelings of emptiness, withdrawing emotionally, becoming irritable or “on edge,” or even blaming others for your mistakes.

So the main question is, how do you avoid this, right? Here are a few simple ways to keep yourself in check to try and avoid the dreaded burnout:


1.       Say “No.”

You can take this a number of ways. I encourage you to apply it to your life however it’s going to improve your situation. I’m learning that saying “no” is not a bad thing. Because I’m a “yes man” or rather a “yes woman, “ I’m constantly stretching myself too thin. If I do this long enough, I’m putting myself at risk of burnout. So I’ve started saying “no!” I really don’t like it at all! I feel like I’m letting people down because if they didn’t trust me, they wouldn’t be asking me, right? Well, if I don’t have time, I don’t have time. It’s just that simple. This applies to work too. I don’t like asking for help at work. I like to be able to handle everything that they throw at me, but the reality is that we aren’t made to work alone. Sometimes I have to humble myself, ask for help, and admit, “No, I can’t do all this work before the end of the day when it’s due. I need help.”

2.       Exercise

I know you didn’t want to hear this one. I don’t either but sometimes what’s good for us isn’t fun. Like brussel sprouts; seriously, have you tried them? They’re awful! But I know what you just thought; “I don’t have time to exercise! Who does this girl think she is?” You’re really going to tell me that you don’t have thirty minutes every day to give to yourself to keep your body and mind healthy? With just thirty minutes a day, you’re reducing your chances of stroke, cardiovascular disease, metabolic syndrome, and diabetes. Make it happen, Captain.


3.       Schedule time off

Whether it’s one day or one month, take time off! I can’t stress this one enough! And while you’re at it, leave your phone at home or on the night stand. Take time with your family, friends, and make new friends. Engage with those around you. Experience new places, take pictures, make memories. Don’t make this season of your life all about work because what’s the fun in that? At the end of your life, are you going to look back and wish you worked more? Probably not. Trust me, the work will be there when you return and you will come back refreshed, ready to go, and you will accomplish way more than if you had just kept pushing through the burnout.

 Stay healthy, friends!


What is the True Cost of a Corporate Wellness Program

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Health and happiness goes hand-in-hand, that is no secret. However, what some may not realize is that health, productivity, and profitability go hand-in hand, as well. In fact, statistics show that employees who eat nutritiously, and exercise are not only healthier, and miss less work...but they are also far more productive than their non-exercising counterparts.


A study presented to the American College of Sports Medicine, for instance, found that workers who spent 30-60 minutes at lunch exercising reported an average performance boost of 15 percent. Sixty percent of employees said their time management skills, mental performance and ability to meet deadlines improved on the days they exercised. Workers in the study were less likely to suffer from post-lunch energy dips after exercising and reported improvements in mood. And, that doesn't even touch into long term benefits.


If that is enough to make you say hmmm, did you know healthcare costs are expected to increase about 6%-12% per year? That’s an additional $1,000 in annual costs per employee.


Companies today are starting corporate wellness programs to control high healthcare costs. On top of that, other benefits that are happier employees, higher retention, more productivity, reduce absenteeism and improved morale.


 So how much corporate wellness programs cost?


Corporate Wellness Programs are designed to meet the personalized needs of your company but start at $100/year per employee and go up from there.



 So how can we proof that they are worth the investment?


 One Kaiser Family Foundation survey found that the majority of companies – 71 percent - ranked corporate wellness programs as one of the most effective ways to cut costs.

Also 44 percent of companies told Rand last year that they were “overwhelmingly confident” that the programs reduced medical costs.


 RBC provides a wide range of Wellness Corporate Solutions, like BP screenings, nutrition guidance, smoking cessation, numerous fitness programs, partnerships with doctors, and other health professionals and much more.


Contact us and we will help you lower your Health costs and boost your productivity.

Hiring & Retaining Talent Part 2

Hiring talent is hard enough, the last thing a company wants to do is to do it over and over to fill the same positions. Once we hire these awesome people, we as companies must do our best to keep that talent from moving to another company.

Millennials are always looking for the latest and greatest. As our workplace started to be filled with millennials, turnover rates went up. So, how do we get these eager people to stay put & continuing to bless your company with their presence & intelligence?

Providing a positive application & onboarding experience is a start. This is the first contact we have with people and it’s also an important one. If the application and onboarding process is smooth, professional, and quick then we have set the bar for how we expect our company to run. It also starts with a positive experience instead of frustration and headaches just to start their position.

An intellectual mind is a wandering mind. It’s our job as a company to keep the employee fulfilled with new training, self-growth, & professional development.  It’s important to keep our employees up to date with our industries but it’s also important to provide employees with opportunities for self-growth. This allows our employees to learn many different skills that will come in handy in the work place such as stress reducing, decision making skills, self-care, etc. A happy employee at home and outside of the workplace is more likely to enjoy their job and stay in their position.

That brings us to flexibility. In todays world, a large percentage of people are looking at how to get out of the 9-5 rat race. This is especially true with women. As the workplace filled up with more and more women over the last several years, the need for flexibility and raising a family became more important. However, this is also true for men. People want a work-life balance to reduce stress & spend more time with loved ones and doing things they enjoy. As companies, it’s understandable to have boundaries but we also need to create flexible sick plans, PTO policies, & be understanding that our employees are also human with lives.

Provide your employees with the tools they need to do their job! This is especially important in a client-based industry. There is no greater frustration than trying to keep clients happy but unable to do so in a timely & professional fashion because you just don’t have the tools necessary. Always get employee feedback when introducing new tools or looking to introduce new tools. Remember, they are the ones who will be using these daily! Also, remember that sometimes things may look like they will fulfill needs in the beginning, but technology is always evolving and changing so hear employees out if they have change in opinions a few months down the road.

We could go on and on about how to keep employees around. Let’s face it, no matter how hard we try, we will never keep everyone & that’s ok. Some people aren’t going to share our vision, our passions, and will find themselves better suited other places. Our goal is to keep that turnover rate down so that we aren’t spending valuable time and money constantly replacing employees. If you’re loyal and caring to your employees, you can expect the same in return. We’ve all been employees are some point more than likely, always ask yourself when making decisions, “if this was me sitting in that chair, how would this affect me? How would I react to this decision? Will this better the company or only myself as an owner?” Good chance that if you care about your employees, you will 99% of the time make the right decision if you are honest with yourself with answering these questions.

Now go ahead, get on out of here—go tell some or all your employees how much they are appreciated. Talk to them, ask their opinions. Keep up the good work—or implement these changes to better your company & team today!

4 Simple Steps to Better Time Management

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Most business owners (well people, in general) seem to never have enough time.


So, what is the best way to manage your time?


Time Block.




1.) Use realistic time blocks. Between 20 minute minimum and 90 minute maximum blocks at a time.


2.) Remove distractions! You cannot focus and be productive without distraction-free work time.


3.) NO multitasking. It seems tempting but multitasking is a way to do a lot of things poorly. This is a SUPER HARD one for entrepreneurs to avoid the temptation of, but DO IT!


4.) Set boundaries. Know when to stop. Working non stop leads to burn out. Have a bed time. Have set working days, and set off days. Boundaries is a key many people miss.


Hopefully these tips will help get your time management under control. Sit down and figure out the best way to implement these tips into your week, and watch your productivity soar.

Hiring & Retaining Top Talent Part 1

Have you been a solopreneur on the journey of starting your business and now you’re ready to hire one, two, or ten employees? Maybe you’ve been hiring employees but retaining them has been a struggle? Maybe you hire lots of employees each month, but you need to know how to hire better quality employees. No matter where you are in the journey, there are secrets to hiring and retaining well rounded quality talent.

Hiring just anyone seems to be an easy task. However, finding top talent that shares the same visions as your company is a whole new ballgame, and not just any ballgame, but the Superbowl of hiring. Believe it or not, there are ways to find out what sort of employee you are getting that has nothing to do with resumes, educations, or even previous experience.

Here me out…

If you were going on a blind date with someone, as soon as you were given their name, what would you be doing? Stalking them on Facebook, Twitter, even a glimpse into their more professional life on LinkedIn? So, why not do this with potential employees? By the way, this brilliant saying wasn’t my idea, but you can thank Forbes ( for it. You can find out a lot about a person by the sort of stuff they are willing to share with the world and let their grandma see. No, we aren’t saying base your decision on these findings, just take them into consideration with everything else.

Make sure your potential employees share your vision. Good chance if they share a vision for their life that’s simplified and brought down a few notches that’s like that of your company, you’ve found someone who is going to bring quality to your team by thinking the way the company thinks. Don’t be afraid to ask these types of questions in the interview. What sort of vision do you have for your life? If you could create a mission statement for your life, what would it be?

Be sure to ask what kind of culture they envision themselves working in. If you have a laid back (this doesn’t mean non-professional) company culture and they state they prefer to work in a more controlled, stiff environment where a tight ship is kept—your company probably wouldn’t be the best place for them. It isn’t that either is wrong, it’s just not where they would feel comfortable. I have never been asked this question but do believe it could have kept some of the employees I’ve saw quit different places from ever being hired to begin with.

Ask questions to see if your candidates will disagree with you. It’s important to have someone who can stand on their own two feet. What better way to do that than to ask a few different questions and see if they always just agree with you or they are confident enough to disagree and tell you why. This likely means they will be confident enough to disagree as your employee if they see something that isn’t going well because of decisions you’re making.

Hiring employees accounts for tens of thousands of dollars a company spends each year. Companies need to be aware of the cost so that you are taking each potential candidate seriously and making sure they can weed out those who won’t be a great fit for the company and where it currently stands. Hiring the right employees means less money spent in the future to re-hire for positions you had already filled.

Hiring an employee is only half the battle. Once they are hired, you must figure out how to retain them because retaining an employee is much cheaper than rehiring another one.

I apparently got a little wordy on this so stay tuned for part 2 on how to retain those top notch, vision sharing, employees you’re going to hire!

Upping The Game

We’ve all heard the saying, “if you can’t beat them, join them.” Brick and mortar stores are having to do just that to compete with the rapidly growing eCommerce world. eCommerce has been taking over for many years but as time goes on, it’s literally driving store fronts out of business.

That’s for those who aren’t willing to think of out of the box ways to draw people in. Stores such as Nordstrom has created an experience for customers that is no longer about just shopping. You can mingle, have drinks, and shop all at once in a clothing store without clothes. Yes, you read that right! Find out more here. Other retailers are taking things to an entirely different level with things such as virtual mirrors. You can use a mirror to get accessories and even different sizes delivered straight to your fitting room. It’s all about making the consumers trip to their location easier and more enjoyable.

With generation changes, comes changes in habits-including shopping habits. This could be the reason that in 2016, eCommerce sales grew 14% compared to only 5% for offline shopping from the previous year ( ) These numbers are predicted to stay on this trend. However, as brick and mortar locations develop more and more exciting ways to shop in store, they may just be onto something.

If you think about the stores who has closed in the last decade, you can probably agree that those stores hadn’t changed much with time. Sears, Radio Shack, and Office Depot are just a few who come to mind. Instead of trying to come up with new marketing strategies, these stores tried the merger option. This hasn’t proven to be effective considering these stores are still on a downhill spiral. This shows that to stay competitive in today’s market, you must constantly be thinking of new ways to reach your customers.

Many retail chains who already have an online presence along with brick and mortar stores, are not only trying to up their game in store but as a whole. Stores such as JCPenney are using subscription, delivery, & other innovating ways to keep their customers coming back. Paula Rosenblum states that companies are going to have to spend on innovations and keep moving ahead or they shouldn’t expect to be around long (USA Today.)

With everything at our finger tips, experiences is what the customer is now paying for. How easy is it, how much can you save me, and what makes it interesting (think back to the virtual mirrors?) Out of the box ideas bring customers in, encourage them to spend money, and keep business’ running. Whether you’re an online retailer, have a brick and mortar location, or both—you must be fast, exciting, & constantly looking to please your customer.

What Is Branding?

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Branding is a term that gets thrown around often, especially in small business circles. It's one of those words that's used but never defined, and it seems like everyone has their own definition. So let me start by clearing up 2 common misconceptions about branding.


Branding is not simply a logo. A logo is definitely a large part of a brand, but it's only the tip of the iceberg. Confusing a logo and a brand is common, but it misses the mark.

Branding is not just for large companies. When we think "brand," we often think of the brands we're most familiar with, like Nike and Campbell's Soup. But the truth of the matter is that every business has a brand, and your brand is always communicating something visually to your audience. It might be telling them that you're intentional and pay attention to details, or it could be giving off the impression that you're uncertain, confused, and don't have a clue what you're doing.

A brand isn't simply a logo and it isn't just for large companies; a brand is the complete image of a business. These quotes help break it down further:


"Your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from that of your competitors. Your brand is derived from who you are, who you want to be and who people perceive you to be."


Before your customer or client ever has an experience with you, your business, or your products, they're first seeing your brand in some shape or form. Your brand gives them a glimpse at what they will experience with you; it gives them expectations. Think about restaurants, for example. Fast food chains, like McDonald's and Taco Bell, have brands that are more colorful and friendly; they're trying to catch your attention. They don't promise a fine dining experience. Instead, their brand tells you that you can expect a meal that's quick and inexpensive. Now think about some of the nicest, most expensive restaurants in your area. Chances are, their brands are refined and sophisticated. You can expect to have a one-of-a-kind fine dining experience, just from their logo and their atmosphere.


My favorite part of the definition above is that last sentence. "Your brand is derived from who you are, who you want to be and who people perceive you to be." Branding is a reflection of a business. Because businesses don't have an appearance from the start, a brand is built to reflect a business's character. Great brands are intentional about using elements like their logo, website, and tone to portray not only who they are, but who they want to be. It's like cleaning the house before guests come over; you want to put your best foot forward. When I'm going through branding consultations with my clients, I focus more on what they want their business to be rather than what their business is right now because that's the image, promise, and experience I want their customers to imagine. And that's where the next quote comes in.


"Branding is the art of aligning what you want people to think about your company with what people actually do think about your company. And vice versa." Jay Bauer


In other words, branding is dressing your business for the part; it's the art of making your audience say the right things and set the right expectations for your business. Branding uses your business's tone, logo, color scheme, and identity to align what you want people to think about your company with what people actually do think about your company. This next quote simplifies these definitions and concepts even more.


"Your brand is whatever your customer says it is." Anonymous


Branding is the art of getting your audience to say the right things about your business. It's important to note that although there are aspects of you that should be seen in the branding of your business, your brand is about your ideal customer.



Components of branding

We can separate all of the components of a brand into 2 categories: the tangible and the intangible. The tangible components of a brand are those that are visual - a logo, website, marketing materials, packaging, tags, advertisements, menus, business cards, etc. But the other component of branding is one that isn't considered as often. The intangible aspects of your brand are your business's tone/voice, the terminology you use, and the experience you provide. Both tangible and intangible components are equally important to a business's brand.


Why Branding Matters

For example, the Starbucks brand contains both tangible and intangible components. When you think of Starbucks, what visual images come to mind? You might think of the siren logo, the color green, their white cups (or depending on the season, their red cups) with the cardboard sleeves, their chalkboard signs that advertise new products and specials, their seasonal door graphics, their festive gift cards. All of these aspects are tangible components of the Starbucks brand. On the other hand, what non-visual aspects make you think of Starbucks? You might think of the strong smell of coffee, the sound of casual music playing as you work on your laptop or enjoy a coffee date with a friend, and the names of their drink sizes (tall, grande, venti, trenta).


Why Branding Matters

And then there's Apple. The tangible, visual aspects of the Apple brand are its iconic logo, the sleek design of their products, the "belly button" on iPhones and iPads, their user interfaces, their simple advertisements, and the Myriad typeface. For the intangible, we think of the terminology of their products (iPhone, iPad, iMac, MacBook), their standard sounds for notifications and ring tones, and maybe even more familiar, Siri's voice. All of these components are part of Apple's brand.



Branding gives customers a mental image of your business.


Most people have a visual memory; they remember things by what they look like. When we think about memories, people, or places, images usually come to mind. The same is true for a brand. The visual, tangible aspects of your brand give your audience images to remember it by and associate it with. For example, when you think of McDonald's, you probably think of those iconic yellow arches. When you think of Pepsi, you probably think of that round red, white, and blue logo. When you think of Nike, you probably think of that simple, popular checkmark. Branding gives your audience a picture of your business.


Branding makes your business memorable and recognizable.


Creating an image and identity for your business makes it recognizable, even if you're only seeing one aspect of it.


Branding differentiates your business from competitors.


Branding allows you to set your business apart from its competitors. Like three familiar brands for example: FedEx, UPS, and the United States Postal Service.


Why Branding Matters | Elle & Company

They all offer similar (if not identical) services, but their brands help differentiate their businesses from each other.


Branding creates an emotional bond and customer loyalty.


We're all guilty of getting comfortable with different brands and products, whether it's our preference in soda, car manufacturer, or toothpaste. People develop an emotional attachment with their favorite brands, which creates customer loyalty. Every business owner longs for that from their audience, and branding has the potential to keep customers coming back time and time again.


And if it's done right, branding can win the attention of your ideal customer.


When designed correctly, great branding catches the eye of the clients you want to work with and the customers you desire to purchase your products.


There are numerous benefits of great business branding. Successful businesses realize this (and I would argue that great branding is a large reason that some of these businesses are successful in the first place). Branding gives an audience a great first impression of your business, it makes your business memorable and recognizable by associating it with certain images and experiences, it makes your business stand apart from competitors, it creates customer loyalty causing people to return to your business time and time again, and it helps attract your ideal customers.



Creative Marketing Strategies


The doors are wide open, the website is up and running, but you have yet to make a substantial sale. This scenario is quite familiar for small business owners, especially those individuals who are just starting out as entrepreneurs. Today’s consumer is savvier than ever, always doing price comparisons online while browsing a brick-and-mortar store. An advertisement in the newspaper will not be enough to increase footfall to the storefront.  What your business urgently needs is an unusual approach to marketing to draw in new customers.

Become an Expert

One foolproof method in establishing your presence in an industry is by talking about it. It will serve you well to begin researching and writing about issues that affect your particular business or trade on a blog. Remember, this blog must be linked to your online store or website!  You can begin with writing brief blog posts, from 300 to 500 words in length, about a particular topic that is of interest to your customers.  For example, if you are in the landscaping business, you can write a series of blogs covering lawn care for the autumn season. If writing does not seem appealing, you can always commission a professional content writer to develop the posts.

Reward the Repeat Customer

All this effective marketing strategy requires is a storewide discount, say 5-10%, for online customers who complete one of the following requirements:

·         Dedicate a day of the week to a particular demographic, like College Students, Young Moms, Gardeners or Formula 1 Fans. That is when they can avail the special storewide discount.

·         Place more than 3 orders equal or more than $75 in a month’s time (This tactic encourages your customer to keep checking out deals on the site and boosts sales as a result.)

·         Refer the website page or a social media account to friends who sign-up for the weekly newsletter (This approach builds brand awareness and brings more eyeballs to your online store)

·         Include a limited time 50% discount flyer inside every online-order package, to be redeemed within 48 hours of receipt.

Do What Sephora Does

The reigning online beauty brand, Sephora, has maintained its hold on both their customer’s hearts and wallets with their freebie strategy. There is no order too small, as the beauty store will always throw in a surprise mini-lipstick or a trial spa mask for the customer. Including freebies for your mail-order customers makes excellent financial sense, in the long-term. If you sell custom-designed planners, you can include a mini sticker set as a gift. Something as humble as a mini sticker set may turn an occasional customer into a repeat customer! Freebies are a tried-and-tested offline marketing approach, especially for those business owners who cater to niche markets like kawaii, home-made decor or organic spa products. Make sure to include your business cards in every order package, in case the customer wants to refer a friend or family member.

No matter which strategy you choose to try first, the objective remains the same: it is to make a sale without hounding or boring the customer. Choosing to be innovative with marketing tactics always pays off in the marketplace.

Steps for Better Time Management

Professional lives have become very busy and fast paced today and it is all because of multitasking slowly creeping in our lifestyles. While some of us juggle all the chores like a pro, some fail to set their mind in all directions. You might be surprised to know that there is n rocket science in being able to handle all your tasks, only if you abide by a single rule - TIME MANAGEMENT. If your life is still alien to this concept, worry not as it is never too late to make time management a part of your lives with some quick and rewarding steps.

Learn to Delegate Tasks
While you might find satisfaction in doing all your work yourself, wisdom lies in understanding that a human body and brain has its limitations, whatsoever. When you realize that it becomes easier for to trust people to help you with your work and by dividing the entire task into achievable chunks. This also tends to expedite the work and leaves less room for errors, the end result being a significant increase in the overall productivity rate.

This is one of the most important steps to keep in mind if you intend to avoid a hotchpotch of chores in your professional life. Any business has plenty of tasks every day; some of utter importance and some needing less attention. When the former will come first, time will be divided efficiently and you would not have to pay a price for ignoring important assignments. By prioritizing, every task will be bound to get its due time and consideration.

Mark Deadlines
This is a step necessary to keep yourself on track. With all so much to do in a business, it is very easy to always be distracted by something or the other. However, when you know that something needs to be done at a given time, it is easier to keep your focus intact. This minimizes the wastage of time. Also, it is important to reward yourself once the deadline is met you next time there is an incentive to finish the work by within a specific time frame.

The Speed Breaker
By ‘speed’ here we refer to your flow and speed of work. The thought that working tirelessly and without a break would get more done is nothing but an illusion. When you work constantly, you tend to get tired leaving a negative impact on your productivity level. If you want to get more done and that too efficiently, it is necessary to take some time off to refresh your mind. Studies suggest that people with proper sleep have higher efficiency levels.

Bid Farewell to Procrastination
This step is of utter importance because if procrastination exists, the measures suggested above would be of no use. It is very important to know the value of time and what it means to any business. This is a measure necessary to have maximum gains of all the steps mentioned above. Once procrastination is avoided, the rest mostly falls in place.

It might take some effort to incorporate these changes in your life but be rest assured that the advantages of managing your time are par the inconvenience you might face changing your life style.

Lists You Need to Manage Your Time


1. My Schedule. This is for the entire year, day by day.

2. Things-to-Do List. This is a basic “Things-to-Do” list organized by month, week, and day, prioritized as As, Bs and Cs.

3. People-to-Call List. My third list is a “People-to-Call” list, also prioritized alphabetically.

4. Conference Planner. This is just a page for each person I interact with a lot, where I jot down things I need to talk to them about as they occur to me in between meetings or conversations.


#timemanagement #resetbusinessconsulting



# “People don’t care how much you know, until they know how much you care” – Theodore Roosevelt


The world of entrepreneurship requires deep personal development, and if done the wrong way one may experience more negativity than any human should have to endure.


The good news is that YOUR story can have a happy ending.


 The point is, I’m about to cast some heavy stones at some networkers, but that doesn’t mean we haven't made those mistakes. It means that we realize the faux pas that sometimes comes with networking, and building your business.


Something people fail to remember…


I once heard that success in business is all about ‘time’ and ‘place’. As a professional marketer, I would add ‘message’ to the equation as well.


Unfortunately, network marketers today are being taught online prospecting methods, which include the wrong message, at the wrong time and most definitely in all the wrong places! (Trust me, even professional marketers have been there!)


Here’s the truth!


There is a VERY fine line between prospecting business on social media and spamming people. I’m sorry to say that most network marketers have been turned into human spam bots. (Most unknowingly...again been there.)


Successful entrepreneurs and networkers alike eventually learn the true secret to success and it becomes the foundation upon which their entire prospecting, recruiting and business building strategy is founded.


That secret being:


“People don’t care how much you know, until they know how much you care” – Theodore Roosevelt


Building a business is not about tricking people or finding the right copy/paste FB messages to send to strangers.


It’s about actually caring about people, becoming a person of value and being someone uniquely positioned to help someone with their problems.


That last one is critical “uniquely positioned to help someone with their problems.”



This is what sets you apart from the rest of the desperate reps hitting people’s inboxes with their new “ground floor” opportunities or cash opportunities. 


So how do you know the difference between SHARING your business, and spamming people? It is a fine line.


Ask yourself:

Do you engage in interactions online, with a hidden agenda, hoping to transition the topic to something that would get people interested in your opportunity, without caring about knowing the other person?


In the marketing & business world, we are taught that “everyone is a prospect” and therefore we are taught to approach every conversation with a hidden agenda.


This is WRONG!


The problem with building your business (as it’s normally taught) is that the mindset going in with! It is still about what YOU want people to do and about manipulating people into doing what you want them to do.




It SHOULD about actually caring about people, becoming a person of value and being someone uniquely positioned to help someone with their problems.


Once you change your mindset, you change your engagement, you change your business.

Women In Business


I know I tend to write a lot about women in the workplace. Why? Not because women are any more important than men. I have worked with some brilliant men. So why? It’s simple. First, I am a woman in business. Second, I think many women underestimate themselves when it comes to being successful in the business world. Even though women today do not face the same obstacles women faced 50 years ago, for many women it is still an uphill battle. Some may argue this fact, however, I can tellyou from experience that women have a unique set of circumstances to overcome to be successful. A majority of leadership roles are filled by men, however, female participation is great for the economy. In fact, businesses that include women in leadership roles, and on boards do better. The reason is clear. Diversity. It is healthy to look at things diversely, especially in business.

Tips For the Mompreneur


Running a business is most certainly not a piece of cake. But neither is raising a family, and managing a household. However, some women balance between these two seemingly impossible juggling acts with such ease that they seem to put any male competitor to shame (sorry fellas).

Driven, focused and committed, these women have dedicated their lives to the growth and well-being of both their children, as well as their companies. The awe inspiring momtrepreneur success stories are numerous - in fact, many would argue any woman taking charge of her career while looking after a family in itself is incredibly inspiring.

But how do successful mom entrepreneurs get to the top and what useful tips have they used to get there? Here are some great tips.

1.) Don’t Let Inexperience Stop You

Many moms have put their careers on hold, passed on promotions, and more because of the needs of their families. When it comes time to make decisions for their business they may feel overwhelmed, and afraid to step out due to inexperience.

Don't let that stop you! Do you have a great idea? Do it! Do you have skills that would make a great business idea? Go for it! Don't let fear of the "what ifs" paralyze you.

2.) Surround Yourself With Friendships That Inspire You

Whether you need a friend to talk to to calm your nerves, take turns with for babysitting, or whatever, connections are important. In addition, making great business connections is key. Connecting with like minded professionals can help overcome the fear and indecisiveness you may feel.

By networking with other business owners you can connect to experts and advisors to help kick start your own business.

3.) Let Go of the Baggage of Perception

When you are balancing motherhood with a career it is typically illusions of what is looks like to be the perfect boss or mom that sets you up for failure. When you let go out the perceptions you can soar. No one has it all together. No one does everything perfect. Trying to maintain the perception of perfection will set you up to crash and burn

4.) Be Disciplined With Your Time

There is no one schedule that will work for everyone. However it is a good idea to sit an figure out what is important to you, your career, and your family. This helps establish a plan. Having a plan for your time will help you stay on track. .The key is figuring out what works for you, and remembering to make yourself one of your priorities.

Whether you are just starting out in the business world, coming back after a while, or experiencing a change in career, you may feel overwhelmed. You just need to remember that it does get better and can be very rewarding in the end.

Finding & Igniting Your Passion




With any business owner, or person considering a new career, finding "the fit" is key. The key to a good fit, is finding our passion, and igniting it.


Benjamin Disraeli, a 19th century British Prime Minister, once said, “Man is only great when he acts from passion.”                                                     


That's awe inspiring...but...what defines our passion? How do we even find it?


1.) Take a Walk Down Memory Lane-It is funny how when we become adults we get so disconnected from our childhood.  However, many times the things we enjoyed in our youth can translate into inspiration for what we would enjoy now. Tapping into that is a great start to finding what you are passionate about.


2.) Create a Visual Focal Point- While it may seem juvenile, creating a visual focal point of your likes, goals, inspirations, etc. can really help tune you into what you want to do. You can physically make a creativity board with pictures, quotes, and goals on it; or even design a graphic to represent your visions. Whatever suites your own talents. The idea is the same.  Create something visual. Then you can utilize this to figure out what fits in your visualization, and what would bring it to life.


3.) Make a List of Who You Admire-We all have "that person" (or people) in our lives who seem to have it all together. They have it figured out. Make a list of these people. What is it about then that makes them successful? What can you learn from their successes, and failures.


4.) Just Jump-Once you have figured out what your passion is, and have some ideas on what you want to do, jump right in. I am not saying Mortgage your house, or make risky investments; I am simply stating don't wait for the "perfect" moment to start your plan. There is no perfect moment. That is an illusion that keeps us bound where we are. Sure most of us won't instantly be successful. True that we will most surely have some lingering doubts. However, taking those steps to start with your end goal in mind is everything. You can figure out the rest on the way.


5.) Reset & Regenerate-While hard work, focus, and determination is pivotal in starting a business, it is equally important to rest. Turn off business mode for a day, or a week, as needed. Reset and regenerate your mind so that you are ready for anything that comes your way. All work and no play makes Johnny a dull boy, and makes people burn out.  No one can keep up the pace of non stop work forever. Those that try crash and burn. 

How to Eek Out of Your Comfort Zone...And Succeed

1.) *Influence Healthy Stress Levels*- To have healthy stress levels, you need to had an allotted amount of downtime each day. This has all kinds of benefits, both physically and mentally.

2.) *Just Take That First Step*- For most people, taking the first step is the hardest. Just stepping outside of your predictable pattern will make your heart race, your palms sweat, and you may get a ripple of fear. However, for some those momentary jitters can be accompanied by anticipation, and excitement.

3.) *Let Perfection Lose its Power* - When you step outside of your comfort zone, you begin to take risks. Inevitably with risks comes failures. However, more importantly, with risks comes greatness. Perfectionism robs us of greatness. Doing a job well, and focusing on perfection are two different things. When we set our sights on perfection, we rob ourselves of achieving greatness for the fear of taking risks.

4.) *Creativity is Magnified* - Vulnerability goes hand in hand with creativity. Creativity, in itself, is a type of freedom, and with this freedom you make yourself vulnerable to failure. Stepping outside of your comfort zone and risking this kind of failure can be difficult. But not stepping out of your comfort zone and not allowing yourself to be vulnerable will significantly restrict your creativity and stop you from developing to your full potential and living the life you want most

5.) *Change Becomes Easier*- No matter how much you desire to stay in your comfort zone, life is about change. Inevitably you will be faced and forced to experience an event that shakes your foundation. Many times, when major life transitions and events happen- moving house, change of a job, change in relationship, injury, illness, and the like, you aren’t prepared. In some cases, there’s no way to prepare. You can’t see it coming. If you’re a person who has stepped outside the predictable, risen to the risk and made peace with the unknown, you’re better equipped to handle life’s changes and transitions. Your life experiences transform you and help you to adapt better and adjust to change.

6.) *Your Confidence Grows Rapidly* - What is more uplifting to your personal confidence and self-worth than succeeding at something new? Mastering a skill or developing in some way makes you feel that much more accomplished. You can’t take on a new challenge and benefit from the growth of confidence it gives until you take that step outside of your comfort zone.