# “People don’t care how much you know, until they know how much you care” – Theodore Roosevelt
The world of entrepreneurship requires deep personal development, and if done the wrong way one may experience more negativity than any human should have to endure.
The good news is that YOUR story can have a happy ending.
The point is, I’m about to cast some heavy stones at some networkers, but that doesn’t mean we haven't made those mistakes. It means that we realize the faux pas that sometimes comes with networking, and building your business.
Something people fail to remember…
I once heard that success in business is all about ‘time’ and ‘place’. As a professional marketer, I would add ‘message’ to the equation as well.
Unfortunately, network marketers today are being taught online prospecting methods, which include the wrong message, at the wrong time and most definitely in all the wrong places! (Trust me, even professional marketers have been there!)
Here’s the truth!
There is a VERY fine line between prospecting business on social media and spamming people. I’m sorry to say that most network marketers have been turned into human spam bots. (Most unknowingly...again been there.)
Successful entrepreneurs and networkers alike eventually learn the true secret to success and it becomes the foundation upon which their entire prospecting, recruiting and business building strategy is founded.
That secret being:
“People don’t care how much you know, until they know how much you care” – Theodore Roosevelt
Building a business is not about tricking people or finding the right copy/paste FB messages to send to strangers.
It’s about actually caring about people, becoming a person of value and being someone uniquely positioned to help someone with their problems.
That last one is critical “uniquely positioned to help someone with their problems.”
This is what sets you apart from the rest of the desperate reps hitting people’s inboxes with their new “ground floor” opportunities or cash opportunities.
So how do you know the difference between SHARING your business, and spamming people? It is a fine line.
Do you engage in interactions online, with a hidden agenda, hoping to transition the topic to something that would get people interested in your opportunity, without caring about knowing the other person?
In the marketing & business world, we are taught that “everyone is a prospect” and therefore we are taught to approach every conversation with a hidden agenda.
This is WRONG!
The problem with building your business (as it’s normally taught) is that the mindset going in with! It is still about what YOU want people to do and about manipulating people into doing what you want them to do.
It SHOULD about actually caring about people, becoming a person of value and being someone uniquely positioned to help someone with their problems.
Once you change your mindset, you change your engagement, you change your business.